Taubmans Official Paint Partner of Parramatta Eels
10th March 2021
Taubmans are proud to announce a new multi-year partnership with NRL Club Parramatta Eel's, who will become the Official Paint Supplier of the Parramatta Eels.
For more than 100 years, Taubmans has been helping Australians create their dream homes through inspired colours matched with superior application, finish, durability and protection with a paint range designed for and proudly made in Australia.
The initial two-year partnership will see the Taubmans logo present on both the Parramatta Eel’s jersey bottom back and front shorts panel. Taubmans will also support the Club’s digital channels and game day experience with a key focus on member and community engagement through several activations to be announced over the coming weeks.
Taubmans’ ethos of being ‘in it together’ is demonstrated through the brand’s countless community donations, sponsorships and partnerships every year which is why the fit with the Parramatta Eels is so perfect. Together, Taubmans and Parramatta will work to paint the community blue and gold and inspire the next generation of dreamers and doers.
With the exciting addition of Taubmans the Parramatta Eels have now secured all available jersey assets which is representative of the strength of the Eels brand in Western Sydney and the opportunity it provides for commercial partners.
“We are thrilled to welcome such a strong brand in Taubmans to our Club and have already had a number of exciting conversations around their plans for the next two years. We look forward to working closely with the team at Taubmans to bring this vision to life” said Eels Chief Commercial Officer, Andrew Mikhail.
”Taubmans is extremely excited to join the Parramatta Eels as the Club’s Official Paint Partner, to support a team whose passion for performance and community values are so closely aligned to ours,” said David Nicholls, PPG Commercial Director, Architectural Coatings ANZ. “We can’t wait to get rolling with the Eels to kick off a stellar season together.”